Spring is coming, summer be far behind? As the temperature gradually warming, the steps of the summer is getting closer and closer to us. The waves of the sea, beach, ice cream... Many people for summer beautiful imagination. The greedy and the water park operators, summer season is the most important node of the year, they even affect a year of profit and loss. From 2008 to 2018, the national water park have sprung up, Inflatable dry slide the water park construction has maintained rapid development momentum. But in the high speed development and at the same time, the problems existing in the water park is also revealed. Poor profitability, losses, it is the main problems at present stage, seriously affect the healthy development of the industry of water park.
So why is water park will be a loss? Can be roughly summed up the following several aspects:
1, Do not respect the market rule, don't understand, control the scale of investment. Many investors are lending to build water park, plus too superstitious import equipment, lead to put into the cost of capital is overweight.
2, No professional operating intervention, to the water park seasonal management, characteristics such as the lack of a comprehensive understanding of climate conditions, lead to optimism. 3, Be fool. Consultant, loyalty, not exaggerate the total number of market coverage. Market positioning and pricing is inaccurate and often expectations, the market reacted coolly, led to the input-output ratio imbalance.
4, Climate conditions in the number of days with effective management. Effective business days of only 52 days, so the management of water park should carefully, once a business strategy is not marketing support, it is likely to affect the annual business income.
5, By diversified entertainment factors impact, reduce young main consumer groups, market is heartless shunt.
6, Part of the water park security management does not reach the designated position, a major safety accident, ordered to stop business operations for rectification.
To sum up, the success of the water park is definitely not happen overnight, involved in all aspects of the details. We are from the water park planning, operation, management, these three aspects.
Strictly control the planning and design, equipment selection, inflatable water slide engineering construction, subject, packaging, function setting, material, form a team of form a complete set, performing arts, etc. When planning to rational analysis, avoid unnecessary investment, the investment recovery; lead In terms of equipment type selection, avoid equipment and configuration of tourists like the same equipment; In the aspect of engineering construction, the material quality control, supervision and construction quality. In the theme of packing, understand the be fond of of young people, can do STH unconventional or unorthodox can also control the investment scale; In terms of feature set, will meet the demand of tourists, as well as service concept and implement on each function.
In addition to the traditional offline channels, but also attaches great importance to the construction of the online channel. Such as working with OTA platform, such as building water park official WeChat mall, visitors can paradise or purchase merchandise directly from the mall to buy tickets. WeChat mall, at the same time, the park also can be used as a paradise "appearance", by shuffling figure, page design, garden such large inflatable water slide as information push shaping the brand image. Paradise is not regular online mall scratchable latex, big wheel, seconds kill the hour such as marketing, little game, to attract tourists for consumption.
Many parks procurement staff when purchasing products too value price and ignore the quality of the equipments, some park managers failed to find details of safety management defects, failed to timely warning. This is all wrong, only consider the short-term interests, ignore the long-term development. Water park should standardize management of staff, equipment, amusement activities. In addition, we suggest that the water park opened science park management system background, can not only be clear at a glance to collect the whole channel data statistics, also can set permissions, staff, equipment, assist park comprehensive management.
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